Kindly sponsored by TFPL
All libraries and information teams need to ensure their internal clients are aware of the products and services available to them. Can creating a brand for your services help? This seminar will feature two case studies highlighting how a commercial bank and professional service firm have significantly increased awareness and usage for their information services by creating and promoting their services within a single brand.
Our two presenters provided insight as to how they created their brands, the techniques they have used to ensure it is effectively communicated to their user community and how they measure the effectiveness and impact of these programs.
Moderator: Donald Roll – Alacra
Speakers: Julia Duggan – Ernst & Young (Presentation) / Susan Marr – HBOS