24 November 2010 – Marketing Libraries Outside the Echo Chamber

Our evening will bring together a great panel of speakers. In the first session, Laura Woods and Ned Potter will explore how the information profession is full of forward thinking professionals sharing great ideas.  But often it feels as though we only ever talk to each other, and preach to the converted – rather than targeting our marketing resources at those who are unaware or indifferent to our services.  Laura and Ned will look in detail at the echo-chamber phenomenon; examples of our failure to escape it, and potential marketing strategies for the future.

In the second part, we will hear from Jo Anderson and Bethan Ruddock talk about the Voices for the Library campaign and how they are reaching out to users and stakeholders outside the echo chamber to promote the value of public libraries.  They will talk about how they are working to identify potential external partners, and the challenges they have faced when trying to engage with staff, users, and – vitally – non-users.

If you would like to join us, please use this form to register. Please note that places are limited and priority will be given to SLA Europe members. Attendance is free for SLA members and £10 for non members (to be paid on the night).

The evening will end with an opportunity to network over a drink and nibbles.

And for Twitter fan, we’ll be using the following #echolib in the run up to the event and on the day.

SLA Europe would like to thank the City Business Library for hosting this event.