17 November 2011 – SLA Europe event – Content Creation – at what cost?

Hacking mobile phones to “create” a story, using user-generated media, crowd sourcing? How do these techniques and sources impact the creation of content in comparison to research by more traditional methods as used by the major research houses? How does the content we, and our users, view and use to make business decisions get created? How can we be sure it meets our expectations and has credibility and integrity in today’s über-connected world?

Our distinguished and experienced panel will present their views on the challenges of balancing quality, speed, ethics, costs, and control while creating creditable content that with market value, and then open the discussion to the floor.

A networking opportunity over drinks and nibbles will follow.


  • Nic Newman – Former Future Media Controller for Journalism, co-ordinating the BBC’s plans for News, Sport, Weather and Local in the Future Media space,  now working with a number of companies on these issues as a consultant

Date: 17th November 2011

Venue: Exchange (previously Balls Brothers), 2 Minster Court, London EC3R 7PP (map)

Time: Registration at 6pm for 6:30 start

Registration is free for SLA members and £15 for non-SLA members, payable on the door in cash or by cheque.

Pre-booking is essential.

Please register in advance by filling this form.

The event is generously sponsored by www.marketresearch.com and www.profound.com.