AI-Driven Search Engines: A Comparative Study


April 5, 2023    
6:00 pm - 7:15 pm


SLA Europe is delighted to welcome Marydee Ojala to share a preview of her talk to be given at this year’s MLA | SLA 2023 Conference in Detroit.

About this webinar
Advances in Artificial Intelligence and Machine Learning have affected the search technologies that power search engines used for general as well as scholarly research. Google and Google Scholar remain a staple for free web searching, But newer entrants, such as Neeva and Consensus, change search behaviour and influence results. This study compares the search capabilities and results among several search engines used across multiple disciplines and considers the impact of the content base used by each.

About our speaker
Marydee Ojala is Editor of KMWorld, Online Searcher, a section within Computers in Libraries (and writes its business research column, “The Dollar Sign”), and the ILI365 eNews newsletter. She has contributed feature articles and news stories to Information Today, Searcher, EContent, Computers in Libraries, KM World, Business Information Review, and Information Today’s NewsBreaks. A long-time observer of the information industry, she speaks frequently at national and international conferences. She plans conference programs for WebSearch University, Internet Librarian International, Enterprise Search & Discovery, Data Summit, and AI & Machine Learning Summit. Her professional career began at BankAmerica Corporation, San Francisco and London, directing a worldwide program of research and information services. She established her independent information research business in 1987, operating it in the USA and Denmark. Her undergraduate degree is from Brown University and her MLS was earned at the University of Pittsburgh. She joined SLA whilst in graduate school and is now an SLA Fellow.